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    Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at nick@garrettchamber.com or (301) 387-5237.
    Results Found: 7 RSS Feed
    Christina R. Metcalf
    Monday, November 29, 2021
    Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool (like Constant Contact), and of course an email list. Read more
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    Christina R. Metcalf
    Friday, May 14, 2021
    Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it for you. These basic tips can (and should) be used when writing your web copy, social media posts, newsletter, emails, or anything you’re using words to grab attention. Read more
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    Christina R. Metcalf
    Friday, April 17, 2020
    Are you still marketing your business in the same way you were prior to the virus? I'm not asking about the content you post or what's in your ads. What marketing channels are you using? If your business is still open, and you want it to remain so, you may need to change your marketing channels. Or at least reassess them. The marketing channels that are most effective for you now might not have worked a few weeks ago and vice versa. It’s time to take a closer look as to whether your audience is still attuned to the same things they were in February. It’s likely their lives have changed drastically and that may have altered where they are and what they’re paying attention to. Read more
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    Christina R. Metcalf
    Thursday, March 12, 2020
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share their feelings. I get it. Who has time for all these things, right? But you would never ask who has time to answer the phone at your business. When it rings, you simply pick it up; no thoughts of what you could be doing instead. Today, digital marketing tools are the phone for some people. They might not call. Maybe they prefer to contact you through social media. In which case, you need to be there to “pick up.” Read more
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    Christina R. Green
    Monday, November 25, 2019
    Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better. Read more
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    Christina R. Green
    Thursday, November 7, 2019
    Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to buy. Read more
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    Christina R. Green
    Friday, August 16, 2019
    If you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them. For most people there are simply too many emails to get to in the course of the day. That’s why the subject line is incredibly important. Most people base their decision to open an email on two things: the name of the sender and the subject line. Read more
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