The Beginner’s Guide to Creating an Online Course for Your Business
If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when
Christina R. Metcalf
11 Ways to Make Money from Your Website
If you have a website for your business, you may have an untapped treasure chest at your disposal. Even if you don't make large amounts of money on your website, you can be bringing in something. This article will show you how.
Christina R. Metcalf
5 Ideas for Using Video to Save Your Business
Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be. We've been forced to try innovations we may have only talked about previously. Some of these include allowing our employees to work from home, finding new ways to engage with our audience, creating new offerings and services that meet the needs of our audience while also adhering to social distancing rules. It’s been exhausting but there’s a bright side too if you can start to see it for that. Yes,
Christina R. Metcalf
Get More Customers with Facebook Ads: Pandemic Version
Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want your audience to see you--and you really need that especially now--then you're going to have to “pay to play.” But just handing over the money to Facebook won't bring you the traffic and sales you want. You need to learn how to write effective social media ads. And during
Christina R. Metcalf
Marketing During the Pandemic: 7 Things You Need to Be Doing
Are you still marketing your business in the same way you were prior to the virus? I'm not asking about the content you post or what's in your ads. What marketing channels are you using? If your business is still open, and you want it to remain so, you may need to change your marketing channels. Or at least reassess them. The marketing channels that are most effective for you now might not have worked a few weeks ago and vice versa. It’s time to take a closer look as to whether your audience is still
Christina R. Metcalf
4 Ways to Look Your Best on a Video Conference Call
Be honest. Do you love or hate video conferencing? There's nothing more awkward than dialing in to a conference call only to find out it's a video conference call and you haven't showered since the weekend. Even if you have showered, video calls can be awkward and agonizing especially for those of us who've spent the better part of the pandemic eating their way to a cure. Still, it doesn't have to be an awkward, agonizing experience. Here are a few tips you can put into practice to look your best.
Christina R. Metcalf
15 Little Acts of Kindness to Implement During COVID-19
Most of us probably think of ourselves as nice people. Being told to be kind seemed like a no-brainer. But being kind is more than just being nice. I was listening to Dave Ramsey this morning and he told everyone to calm down. Our misbehavior is largely due to fear and fear stamps out hope, something we all really need now. He, too, talked about being kind. If you're a business leader in the community, it's even more important you let kindness rule. One reason is that kindness restores hope. The other is
Christina R. Metcalf
4 Simple Things to Do to Making Working from Home Easier
Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too.
Christina R. Metcalf
How to Write an Effective Coronavirus (COVID-19) Message for Your Business
If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging to
Christina R. Metcalf
Help! I’m a Small Business Do I Really Need These Digital Media Tools?
I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share their feelings. I get it. Who has time for all these things, right? But you would never ask who has time to answer
Christina R. Metcalf
