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Heritage tourism is an important segment in the group and leisure travel industry. Join us to learn about the value of the heritage traveler, industry trends as well as discussion on how to tap into this growing market.
Key takeaways:
- Heritage Tourism Importance & Industry trends
- Group vs. Leisure Audience
- Visitor Expectations
- Marketing to the Heritage Traveler
- Understanding our Heritage Area Themes
A continental breakfast will be served.
Our Presenter:
We welcome Julie Payne of RLB Marketing as our presenter. As project manager, Julie serves a variety of clients in the development and execution of sales and marketing initiatives in the travel and tourism industry.
Julie has been a guest speaker for NTA (National Tour Association), PBA (Pennsylvania Bus Association), PATT (Pennsylvania Association of Travel & Tourism) and DMO's (Destination Marketing Organizations). After 25 years in travel and tourism, her experience and passion is the key to the client's success.
Our Presenter:
We welcome Julie Payne of RLB Marketing as our presenter. As project manager, Julie serves a variety of clients in the development and execution of sales and marketing initiatives in the travel and tourism industry.
Julie has been a guest speaker for NTA (National Tour Association), PBA (Pennsylvania Bus Association), PATT (Pennsylvania Association of Travel & Tourism) and DMO's (Destination Marketing Organizations). After 25 years in travel and tourism, her experience and passion is the key to the client's success.
Images
Date and Time
Monday Jun 11, 2018
9:00 AM - 11:30 AM EDT
Monday, June 11, 2018
9:00 am - 11:30 am
Location
Garrett College - GEIC Building
685 Mosser Road
McHenry, MD 21541
Fees/Admission
$15 per person
Website
Contact Information
Jen Durben, Heritage Area & Groups Director
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