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5 Ways to Improve (or Build) Team Culture in Your Small Business
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as important as your brand. You’re not too small for one of those, are you?
Christina R. Metcalf
5 Components of a Standout Job Description in 2022
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena. While there are basic elements you need in a job description like explaining what the job entails and the expectations, it’s the extras that will inspire people in this job hunter’s market to apply.
Christina R. Metcalf
Social Media Is Not Just for Recruiting Customers (Attract Employees Too!)
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now. Yes, attracting new customers is important but there’s another great need right now—employees.
Christina R. Metcalf
