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    Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at nick@garrettchamber.com or (301) 387-5237.
    Results Found: 10 RSS Feed
    Christina R. Metcalf
    Monday, January 17, 2022
    The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But if you’ve been thinking that some of the things you did for safety purposes can be phased out once we start beating the numbers on this virus, you may be in for a rude awakening. Read more
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    Christina R. Metcalf
    Monday, November 15, 2021
    One way to bring shoppers into your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders. While you might not be in a situation to offer products at cost, you can offer deals to bring the crowds in. This year especially, shoppers will be looking for bargains and they may not always think of small businesses as places to find them. Here are a few ideas to help change their minds: Read more
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    Christina R. Metcalf
    Monday, September 27, 2021
    It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things going on. In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that. Read more
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    Christina R. Metcalf
    Monday, August 2, 2021
    Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you need to solve for to take the guesswork out of doing business with you. Read more
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    Christina R. Metcalf
    Wednesday, June 9, 2021
    The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes for a bad situation for everyone. So what can you do to ensure it doesn’t happen in your business? Read more
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    Christina R. Metcalf
    Wednesday, September 30, 2020
    You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause riots in the streets, or inflame protests. It simply is. But it also doesn’t excite or delight people. It doesn’t arouse an emotion. It doesn’t satiate a need. It fills a space, nothing more. Here are a few suggestions on how you can reach more prospects and keep a greater number of clients/customers by sharing a little more about what makes you and your business unique. Read more
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    Christina R. Metcalf
    Thursday, June 18, 2020
    In today’s business world, it’s difficult to create something entirely new, something no one has seen before. You’re no longer competing with the same businesses in your town. You’re competing with people across the world. You can decide to produce cars, carriages, or flying saucers in your business. Read more
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    Christina R. Metcalf
    Thursday, March 12, 2020
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share their feelings. I get it. Who has time for all these things, right? But you would never ask who has time to answer the phone at your business. When it rings, you simply pick it up; no thoughts of what you could be doing instead. Today, digital marketing tools are the phone for some people. They might not call. Maybe they prefer to contact you through social media. In which case, you need to be there to “pick up.” Read more
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    Christina R. Green
    Thursday, November 7, 2019
    Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to buy. Read more
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    Christina R. Green
    Thursday, October 3, 2019
    Your business needs a unique value proposition (UVP) to differentiate you from your competition and to get you more customers. If you don’t have one, or you have one that’s not working, the foundation of your marketing is shaky at best. The problem with creating a UVP begins with the name itself. It’s smothered in marketing garbage lingo. It turns people off. No potential customer will ever ask you “What’s Your Unique Value Proposition?” before making a purchase, but they will ask you what makes you different and that’s what you have to concentrate on when defining this concept for your business. Read more
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