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    Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at nick@garrettchamber.com or (301) 387-5237.
    Results Found: 11 RSS Feed
    Christina R. Metcalf
    Monday, September 27, 2021
    It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things going on. In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that. Read more
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    Christina R. Metcalf
    Wednesday, June 9, 2021
    The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes for a bad situation for everyone. So what can you do to ensure it doesn’t happen in your business? Read more
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    Christina Metcalf
    Friday, March 26, 2021
    Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations. But we sure know bad customer service when we experience it. That’s why it’s important if you want to offer your customers or clients extraordinary service and build on the relationship that you train your staff accordingly. And for the record, doing one’s job correctly is not extraordinary customer service. Stellar customer service is about going above and beyond, surprising and delighting, building customer relations with every choice. Read more
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    Christina Metcalf
    Friday, February 12, 2021
    Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return. However, now every moment you spend with a business (online or in-person) is followed by a survey on your experience. These requests are exhausting and make people regret giving out their emails. But it’s important to ensure your business offerings are in-line with what your customers want, right? So how do you ensure this without giving them survey fatigue? Here are a few ideas that will help you get the information you need without annoying them. Read more
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    Christina R. Metcalf
    Monday, July 6, 2020
    If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use. Read more
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    Christina R. Metcalf
    Friday, February 28, 2020
    Whether you like it or not, the mega-retailer is influencing your customers. Its search and suggestions are impacting buyer expectations. Their insanely speedy delivery (especially in urban areas and locations where they have warehouses) has now made it easier to order online and have it delivered than it is to go and pick it up. With Amazon, it’s a love-hate relationship. And if you’re in competition with them, we already know which side of that argument you are probably on. But still…There are things you can learn from the retail giant. We don’t all have the pockets and employee base of Amazon, but you can still apply some of their offerings to your business for lucrative effect. Amazon: Never Leaves the Customer Wondering “What’s New?” Read more
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    Christina R. Green
    Friday, January 3, 2020
    Experiential marketing is a big way to get your audience's attention. In the past, it was something only big brands did. But now mom and pop businesses are getting involved and realize it doesn't have to cost a lot of money to give your customers a memorable experience. The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they write reviews based on them. If you want to improve your sales and get more people talking about your business, experiential marketing is a great way to do it. Read more
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    Christina R. Green
    Thursday, November 14, 2019
    Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. But finding the stories isn't always easy. Sometimes you're fortunate enough to have a loyal customer who bathes you in compliments. More often than not, these stories are silent successes that aren't shared with you. You need to find a way to dig these up so that you can breathe life into them and share them with potential customers. But how do you do that? Read more
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    Christina R. Green
    Thursday, October 17, 2019
    If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes. Read more
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    Christina R. Green
    Thursday, September 19, 2019
    There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one. Then there are the people who never review anything. You’ll often read, “I don’t usually write reviews but this experience was so amazing I had to…” The truth of the matter is a giant problem for businesses: • People tend to write negative reviews because they feel vindicated in doing so. • People don’t write reviews for good customer service. They (only) review what knocks their socks off. This means one bad customer interaction and there’s a post about you. Twenty good ones, and nothing. You had better hope there’s a shining moment in your interaction with a customer. Those kind of odds aren’t inspirational but there are things you can do to entice people to write reviews for you more often. Read more
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