Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at email@example.com or (301) 387-5237.
Monday, November 8, 2021
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to get more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in person? One thing you can provide that they’ll never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the experience you are (or could be) providing.
Monday, September 21, 2020
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility.
Wednesday, August 7, 2019
When I went into business for myself two years ago, I read an excellent book aimed at service professionals, Michael Port’s Book Yourself Solid. In it, he wrote about the importance of selecting an ideal client, knowing who was best suited for, and needed, your offerings. He was very insistent that this was one of the first things you should do because you don’t want to end up working with someone who’s not an ideal fit. But this idea scares most business owners because they already see a small, competitive market and now some loon of a business guru is telling them to sell to an even smaller segment. That sounds absurd! But it isn’t here’s why: