Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?
Search is evolving and if your business targets Gen Z, paying to rank for certain keywords is about to lose some forward momentum. We’ll see this impact first among changing search patterns with early adopters, but AI is so easy to use, it will quickly catch up to the rest of the generations.
Christina R. Metcalf
How AI is Revolutionizing Search Engine Optimization for Small Businesses
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you see it happen on occasion but never to you. This article is going to tell you that artificial intelligence (AI) will forever change SEO. We know. You’ve heard claims like this
Christina R. Metcalf
4 Marketing Tips for Businesses with No Marketing Budget
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
Christina R. Metcalf
7 Tips on Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). It means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level. While the two have some things in common, you can usually affect your local rankings much faster than the larger scale ones. You can generally see movement in a handful of days, assuming your local competition isn’t busy doing the exact same thing.
Christina R. Metcalf
How to Create Search Engine Optimized Content
Google has ushered in the era of big content by assigning increasing importance to it from a search perspective. But it placed one large stipulation on content creation. It has to be “good” to be worthwhile. What is “Good” Content? Google depends on your audience for this answer. If they are sharing your content, clicking on it, interacting with it, and showing you appreciation for it across the social spheres, Google is taking notice and factoring that into its ranking. Here are a few tips to making your
Christina R. Green
5 Tips on How You Can Start Using Video for Your Business
Video content has exploded as a marketing tool and if you’re on the sidelines wondering why, it may help to know that according to eMarketer, daily time dedicated to digital video watching (for adults) has increased exponentially over the past 5 years. From a measly 6 minutes a day in 2010, to 55 minutes in 2014, we’re certainly getting our time in front of the screen.
Christina R. Green
