6 Ways to Use SMS Messaging for Your Business
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox.
Christina Metcalf
4 Deceptively Easy Tips to Improve Customer Relations
Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations. But we sure know bad customer service when we experience it. That’s why it’s important if you want to offer your customers or clients extraordinary service and build on the relationship that you train your
Christina Metcalf
4 Powerful Ways the Chamber Provides Solutions for Small Business Owners
In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems. Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the chamber can help with these concerns.
Christina Metcalf
6 Signs of a Healthy Business
Many of us have spent this year concerned over the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health. In today’s world, where a quick decision from a politician can radically affect your business overnight, it’s important to know the early indicators of business peril. This of these things as your business’ “canary in the coal mine.”
Christina Metcalf
25 Ways to Become a Fun Business
Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” company may be just the way to get more attention.
Christina Metcalf
3 Marketing Mistakes to Avoid as We Move Toward Recovery
If you have weathered the storm so far, you know your business is not completely in the clear. There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how interconnected we are than understanding how weather in one part of the country can stimy business operations in another.
Christina Metcalf
7 Quick Ways to Get More Upsells and Referrals
Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win over a new person. But there’s a lot of competition out there. There’s a saying in the restaurant industry that a diner who described their meal as “satisfactory” will never be back again. In order to get return customers, upsells, and referrals you must do better than just meeting expectations. You must exceed them.
Christina Metcalf
6 “Better Than Surveys” Ways to Find Out What Your Customers Think
Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return. However, now every moment you spend with a business (online or in-person) is followed by a survey on your experience. These requests are exhausting and make people regret giving out their emails. But it’s important to ensure your business offerings are in-line with what your customers want, right? So how do you ensure this without
Christina Metcalf
How to Get Backlinks and Why Your Local Business Needs Them
A lot of things have changed since the beginning of content marketing, but the importance of links is still relevant. Search engines use links from other sources to your website as an indicator of quality content. While it’s not the only indicator, it is an important one. Your business website needs links to show the search engines you’re loved by others. But not all links are of the same worth. Here’s how you can get some great links for very little effort.
Christina Metcalf
3 Ways to Stand Out When Everyone Else Is Trying to Do the Same
There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.
Christina Metcalf
