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    Keeping our members informed on the region, best business practices, and marketing. The Garrett County Chamber of Commerce is now accepting articles from members to post as blogs on the Chamber’s website. These should contain useful information relevant to your industry and might solve a problem member companies may be having or alert members to and describe a new trend. You will get by-line credit for writing the article and we encourage you to include a brief bio about yourself and your business or organization. These are not intended to be a sales pitch. All articles must be approved by the Chamber staff before they are posted to the website. Depending on the number of submissions, we reserve the right to schedule articles for later postings. If you have questions or would like to submit an article contact Nick Sharps at nick@garrettchamber.com or (301) 387-5237.
    Results Found: 129 RSS Feed
    Christina R. Metcalf
    Thursday, May 21, 2020
    If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when you're not actively performing the service in which you get paid for. Technology being what it is, courses are easier than ever to create but expectations are higher as well. So, it's important you do a few things as part of your course creation prep. This article is laid out to help you ask the right questions before you begin preparing your course. Read more
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    Christina R. Metcalf
    Friday, May 15, 2020
    If you have a website for your business, you may have an untapped treasure chest at your disposal. Even if you don't make large amounts of money on your website, you can be bringing in something. This article will show you how. Read more
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    Christina R. Metcalf
    Thursday, May 7, 2020
    Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be. We've been forced to try innovations we may have only talked about previously. Some of these include allowing our employees to work from home, finding new ways to engage with our audience, creating new offerings and services that meet the needs of our audience while also adhering to social distancing rules. It’s been exhausting but there’s a bright side too if you can start to see it for that. Yes, this has been a challenging time but you also have the opportunity to lay the groundwork for things that will continue to serve you and your customers in the future. One of those things is video and if you're not using it right now you're missing an opportunity. Read more
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    Christina R. Metcalf
    Friday, May 1, 2020
    Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want your audience to see you--and you really need that especially now--then you're going to have to “pay to play.” But just handing over the money to Facebook won't bring you the traffic and sales you want. You need to learn how to write effective social media ads. And during the pandemic, the most effective content has changed a little. Here's what you need to know in order to create ads that drive sales while most businesses are shut down. Read more
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    Christina R. Metcalf
    Friday, April 17, 2020
    Are you still marketing your business in the same way you were prior to the virus? I'm not asking about the content you post or what's in your ads. What marketing channels are you using? If your business is still open, and you want it to remain so, you may need to change your marketing channels. Or at least reassess them. The marketing channels that are most effective for you now might not have worked a few weeks ago and vice versa. It’s time to take a closer look as to whether your audience is still attuned to the same things they were in February. It’s likely their lives have changed drastically and that may have altered where they are and what they’re paying attention to. Read more
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    Christina R. Metcalf
    Wednesday, April 8, 2020
    Be honest. Do you love or hate video conferencing? There's nothing more awkward than dialing in to a conference call only to find out it's a video conference call and you haven't showered since the weekend. Even if you have showered, video calls can be awkward and agonizing especially for those of us who've spent the better part of the pandemic eating their way to a cure. Still, it doesn't have to be an awkward, agonizing experience. Here are a few tips you can put into practice to look your best. Read more
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    Christina R. Metcalf
    Thursday, April 2, 2020
    Most of us probably think of ourselves as nice people. Being told to be kind seemed like a no-brainer. But being kind is more than just being nice. I was listening to Dave Ramsey this morning and he told everyone to calm down. Our misbehavior is largely due to fear and fear stamps out hope, something we all really need now. He, too, talked about being kind. If you're a business leader in the community, it's even more important you let kindness rule. One reason is that kindness restores hope. The other is that people want to do business with those they know, like, and trust. If you remember kindness first, you'll be more likable and trustworthy. Read more
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    Christina R. Metcalf
    Thursday, March 26, 2020
    Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too. Read more
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    Christina R. Metcalf
    Thursday, March 19, 2020
    If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging to customers or risk losing them. Read more
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    Christina R. Metcalf
    Thursday, March 12, 2020
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share their feelings. I get it. Who has time for all these things, right? But you would never ask who has time to answer the phone at your business. When it rings, you simply pick it up; no thoughts of what you could be doing instead. Today, digital marketing tools are the phone for some people. They might not call. Maybe they prefer to contact you through social media. In which case, you need to be there to “pick up.” Read more
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