Social Media Is Not Just for Recruiting Customers (Attract Employees Too!)
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now. Yes, attracting new customers is important but there’s another great need right now—employees.
Christina R. Metcalf
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Staying Secure in 2021
Owning and running a company is hard work, and one of the most difficult aspects of running a business is staying secure without impeding the efficiency and productivity of your company. Unfortunately, many businesses do not have effective security processes in place. Day to day tasks get in the way of researching and procuring effective security solutions, therefore, protective measures get pushed to the back burner, putting your company at risk.
Russ Dijak, Solnet Web & IT, digital security
New in Town? Tips to Help Your New Business (and you) Fit In
Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In some areas being the “new business (or business owner) on the block” is a designation that doesn’t last long (in large cities with transient populations, for instance), the smaller, tighter-knit communities can feel like it takes forever to become part of the “in-crowd.” As we reopen after COVID, many people are reevaluating where they live. Communities that didn’t have the jobs to support
Christina R. Metcalf
5 Marketing Items All Garrett County Businesses Should Be Doing Right Now
It’s a strange time to be in business. The economic reopening, present staffing shortages, supply chain delays, and nervousness around safety protocols are creating unprecedented challenges for small business owners. Here in Garrett County, most signs seem to point to another record-breaking summer for tourism. So - we know that there will be a large influx of families with disposable income and time here to dine out, shop, and do other fun activities. It’s important for the success of our local economy to
M. Kendall Ludwig, President and Principal Designer, CurlyRed
Dealing with Angry Customers When You’re Short Staffed
The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes for a bad situation for everyone. So what can you do to ensure it doesn’t happen in your business?
Christina R. Metcalf
4 Spring Cleaning Data Tips for More Sales
While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.
Christina R. Metcalf
Your Company Has Been Infected with Ransomware
A timely guest post by Chamber member Solnet Web & IT about ransomware, how to protect yourself from it, and what to do if you've been infected.
Russ Dijak, Solnet Web and IT
Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it for you. These basic tips can (and should) be used when writing your web copy, social media posts, newsletter, emails, or anything you’re using words to grab attention.
Christina R. Metcalf
50 Social Media Questions for Awesome Engagement
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. But not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you!
Christina R. Metcalf
25 Marketing Questions You Need to Ask Yourself Today
If recovery is right around the corner, now is the ideal time to revisit your marketing strategy and plan. Making critical changes now can bring you into alignment to make the most of recovery. Plus, it’s possible the needs and desires of your target audience have changed. Asking yourself the following questions about your business and marketing can help ensure that you have the data and information you need to make the most of the looming recovery.
Christina R. Metcalf
