Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required. Yes, you need to engage customers (and employees) but who has the time? You do. It can be done in the time it takes you to wolf down your lunch. It can even be done while you’re eating. Here’s how:
Christina R. Metcalf
4 Marketing Tips for Businesses with No Marketing Budget
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
Christina R. Metcalf
Change These 3 Things in Your Business Now for a Stronger Recovery
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
Christina R. Metcalf
Addressing the COVID Customer’s Content Needs
If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting. But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal
Christina R. Metcalf
5 Ways to Communicate Difficult Business Messages
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
Christina R. Metcalf
7 Tips on Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). It means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level. While the two have some things in common, you can usually affect your local rankings much faster than the larger scale ones. You can generally see movement in a handful of days, assuming your local competition isn’t busy doing the exact same thing.
Christina R. Metcalf
Is Your Business a Carmaker or a Carriage Maker?
In today’s business world, it’s difficult to create something entirely new, something no one has seen before. You’re no longer competing with the same businesses in your town. You’re competing with people across the world. You can decide to produce cars, carriages, or flying saucers in your business.
Christina R. Metcalf
6 Reasons Solopreneurs Need a Chamber Membership
If you’re a solopreneur, you’re likely putting in some long hours building your business. Anything that helps you be more productive for little money is a necessary investment for you at this point. You may have thought briefly about the chamber and then decided against it because when you think of older people standing around talking about business, you probably figured it wasn’t for you. It’s not how business gets done nowadays. But the chamber offers a lot more than what you imagined and a lot of it can
Christina R. Metcalf
3 Common COVID Personalities and How to Market to Them
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to
Christina R. Metcalf
How to Cope in a Lone Wolf Business
Making ends meet is top of mind for a lot of business owners and employees these days. Even if your business is open, reduced revenue may make it necessary to furlough employees. Rather than close altogether, many small business owners have decided to move to a one-person staff until things pick up again. This can be incredibly stressful on the person “left behind.” Whether it’s a boss or a lone employee, the following tips will help decrease the stress behind being the only person representing the
Christina R. Metcalf
