3 Lessons Learned From a Failed Jump
While most leaders and business people don't find themselves in the kind of life and death scenario of a failed skydive, there are some important lessons that can be learned from this story.
Mark Turner
Why Now Is the Perfect Time to Use Experiential Marketing
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
Christina R. Metcalf
3 Proven Things to Make Your Audience Look Forward to Your Facebook Posts
If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content. Wouldn’t that be great?
Christina R. Metcalf
How to Hook a Customer on Instagram
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all
Christina R. Metcalf
Tips for Pivoting Professionally: breaking into a new industry
There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally. If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally.
Christina R. Metcalf
4 Must-have’s for an Awesome Business Newsletter
Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter?
Nick Sharps
7+ Must-make COVID Content Changes for Improved Engagement
Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times?
Christina R. Metcalf
How to Get More ROI from Social Media
When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business. Being on social media isn't enough just as you don’t become a professional ball player just by walking into a
Christina R. Green
9 (More) Marketing Tips for the “New Normal”
Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.
Nick Sharps
6 Things People Want in Businesses Operating During COVID
Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles? But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business.
Christina R. Metcalf
