4 Ways to Structure Your Day for Success
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision but trying several of these can give you some good insights into how you (and your employees) work best.
Christina Metcalf
3 Easy Ways to Spice Up Your Newsletter This Year
Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion.
Christina Metcalf
4 New Year’s Resolutions for Your Small Business
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better.
Christina Metcalf
Move Your Business Story Off of the About Page
Most businesses miss a big opportunity by stopping at the About Us page. Their business story never moves beyond it. But for the story to be believable, understood, and remembered—and thus effective—it has to spring off the About Us page and into these other places.
Cristina Metcalf
10 Pieces of Content That Can Help You Get More Online Sales
Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you.
Christina Metcalf
3 Small Business Lessons to Learn During COVID
This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business.
Christina Metcalf
Business Advice for Restaurants Reopening After COVID
Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires of you. But they’ll go a long way in helping your customers choose you over the competition.
Christina R. Metcalf
Give Prospects Something to Crave: Vanilla Isn’t It
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause riots in the streets, or inflame protests. It simply is. But it also doesn’t excite or delight people. It doesn’t arouse an emotion. It doesn’t satiate a need. It fills a space, nothing more. Here are a few suggestions on how you can reach more prospects and keep a greater number
Christina R. Metcalf
Speaking Your Way to the Top
It’s estimated 74% of people fear speaking in public, while only 68% are afraid of death. What does that tell you? Speaking in public, for most of us, is a fate worse than death. Facing your fears and moving past your comfort zone is a popular topic for keynote speakers and life coaches right now, but never has facing your fears been more important to your career and business than in the area of public speaking. If you want your business to be remembered and you want to establish yourself as a thought
Christina R. Metcalf
The Power and Problem with Free in Your Business
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.
Christina R. Metcalf
