• Stay in Garrett County

  • Chamber Blog

    Keeping our members informed on the region, best business practices, and marketing.
    Results Found: 76 RSS Feed
    Christina R. Metcalf
    Monday, September 21, 2020
    Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility. Read more
    (0) Comments
    Christina R. Metcalf
    Monday, September 14, 2020
    There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally. If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally. Read more
    (0) Comments
    Nick Sharps
    Friday, September 4, 2020
    Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter? Read more
    (0) Comments
    Christina R. Metcalf
    Tuesday, August 25, 2020
    Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times? Read more
    (0) Comments
    Christina R. Green
    Friday, August 21, 2020
    When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business. Being on social media isn't enough just as you don’t become a professional ball player just by walking into a stadium. There’s hard work involved and there are things you need to do to set the foundation for using social media efficiently in your business. Read more
    (0) Comments
    Nick Sharps
    Monday, August 17, 2020
    Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience. Read more
    (0) Comments
    Christina R. Metcalf
    Monday, August 10, 2020
    Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles? But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business. Read more
    (0) Comments
    Christina R. Metcalf
    Monday, August 3, 2020
    One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required. Yes, you need to engage customers (and employees) but who has the time? You do. It can be done in the time it takes you to wolf down your lunch. It can even be done while you’re eating. Here’s how: Read more
    (0) Comments
    Christina R. Metcalf
    Thursday, July 23, 2020
    You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Read more
    (0) Comments
    Christina R. Metcalf
    Thursday, July 16, 2020
    With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery. Read more
    (0) Comments